In 2015 I created my YouTube channel "Highveld Style" on a whim, but it gained traction very quickly. I have gained 4,000 subscribers and over one million views on my videos. Not only did I film and edit a video every week, but created numerous business relationships with various hair brands all over the world.

When I first started my channel, I decided to focus my videos around men's hair product reviews, hair styling tutorials, and various other hair and style videos. Currently, I am planning on creating a new YouTube channel that will have a new approach to men's hair product reviews, and plan to post a video a week for the foreseeable future.